How we used UX Design to improve emergency services and insurance requests, resulting in an fictitious application for VW Play.
In September 2020, while taking UX Unicórnio design course, we formed a team of six people (Alan Pacheco, Dionísio da Silva, Kauê Santos, Marcos Mujica, Simone Pereira and Taís Turci) with the goal of learning and applying the methods involved in each stage of the design process, focusing on user experience and tackling the following challenge:
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“How to help a driver involved in a car accident using an app on VW Play.”
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Unfortunately, car accidents happen every day, and most of them cause some level of stress – whether it's dealing with a flat tire or a serious collision. The truth is, accidents are unpredictable, and we are not always prepared to handle them as quickly or easily as we would like.
Victims of traffic incidents are often overwhelmed with thoughts and emotions in the moment, making it difficult to act with precision. They need to check if everyone involved are okay, signal the area to prevent further accidents, contact the authorities to report the incident, and call their insurance company to understand the next steps and request assistance.
In Brazil, the number of car accidents each year exceeds one [million](https://www.anamt.org.br/portal/2024/10/15/acidentes-de-transito-no-brasil-registram-mais-de-92-mortes-por-dia-estima-abramet/#:~:text=O país registrou mais de,sequelado a cada dois minutos.) – showing that drivers are constantly at risk. It is also worth noting that, beyond accidents, mechanical issues are common and affect thousands of Brazilians every day.
Whenever an incident like this happens, the driver needs to contact someone for assistance – whether it's filing a police report, calling the insurance company, requesting a tow truck, or reaching out to emergency services. In many cases, the person may feel tense, anxious, and unsure of what to do, which can make it even harder to ask for help.
Assist VW Play users in the event of an accident or automotive issue by streamlining the process of requesting help and offering greater confidence and speed in handling the situation – to be completed by December 2020.
The project's target audience is drivers who use the VWPlay system, have car insurance, and find themselves facing trouble on the road.
